Research In Motion(RIM)the creators of the Blackberry are projecting lower gross margins and more R&D spending than originally planned for the upcoming quarter as they are trying to keep up with the Apple iPhone. RIM’s sales increased 88% this quarter along with profit increasing 72%, however, this was lower than projected.
Analyst’s are saying that competition from Apple’s iPhone is to blame for this, as RIM’s gross margins will be going down to 47% from 54% as they compete with Apple in lowering their prices and spending more money to make more competitive products. Go Apple go!
